In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
At Metric Theory, we tell our clients that we view ourselves as their marketing and business partner, not just their agency. This might sound like
Just over a year ago, Metric Theory decided to make a fairly dramatic change in terms of how we approach our relationship with our employees.
Later this month, Metric Theory will open its third office, this one in New York City. In addition to dreams about enjoying autumn in Manhattan,
While most B2B, lead generation, or recurring billing advertisers understand the importance of optimizing to a metric beyond PPC conversions, you may be reluctant to
Stephen Curry of the Golden State Warriors is wrapping up an historically strong season. He became the first player in NBA history to win the
At first, it’s music to your ears: you’re going to manage paid search for a B2B advertiser that has only ever optimized towards conversions and
When you are facing 30% year-over-year increases in CPCs and slightly worse position on core non-brand terms, it’s easy to throw your hands up and
CMOs who say “just get me more leads” are so 2009. Every B2B marketer in 2016 wants to tie paid search goals to completed sales.
One of Think With Google’s most powerful tools is the Customer Journey to Online Purchase. In a previous post, I explained how to use Google
Over the last year, Google Analytics has rolled out more robust attribution modeling features to help advertisers understand the full digital conversion funnel. I’ve been
