In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
The consumer path is constantly evolving, and over the last few years, consumers are increasingly starting their purchase process at the digital level before moving
“Is my PPC Bounce Rate too high?” As an advertiser, you’ve probably asked yourself this question before. Bounce rate is not usually the primary metric
Advertisers often discuss paid search and search engine optimization as different entities, or even different online worlds, with their own unique strategies. But you can’t
The children may be nestled all snug in their beds, but they’re watching YouTube videos instead of imagining dancing sugar plumbs. YouTube logs billions of
As one of Metric Theory's in-house YouTube experts, I've often wished to create, optimize and view video performance and spend directly in AdWords instead of
It is generally accepted by advertisers that AdWords sitelinks are important to overall ad performance. The extra space on the search engine results page and
As the second phase in the Unified Device Targeting, Bing Ads will be combining device targeting options into one, which will further align how accounts
“Creative without strategy is called ‘art.’ Creative with strategy is called ‘advertising’ or PPC.” – Jef I. Richards, Chair and Professor at Michigan State University From
