As YouTube’s action-oriented ad types continue to evolve, we’ve recently learned that the TrueView for Action format, which has been YouTube’s primary direct response-focused ad
With the importance of Smart Bidding growing across Google campaigns, and YouTube in particular, it is important to familiarize yourself with its nuances. Knowing the
Earlier this week, Google announced that they are fully rolling out support for non-last click attribution models for YouTube & Display campaigns. This is news
If you’re looking to test new prospecting audiences across YouTube and Display campaigns that are designed for both upper-funnel and lower-funnel targeting, Infinite Taxonomy Audiences
With more people turning to online shopping and product research to avoid the in-store crowds this holiday season due to the COVID-19 pandemic, it’s more
If you’re just beginning to consider using YouTube as part of your marketing mix, the task of creating a strong piece of YouTube creative can
Today, we’re incredibly proud to unleash our new e-book, A Performance Marketer’s Guide to YouTube Ads, on the digital marketing world. For years, we’ve been touting
Whether you’re working with an agency or run your marketing efforts in-house, chances are you’ve heard about the increasing popularity of video advertising across channels
While direct conversions may be your ultimate goal when it comes to paid advertising, generating brand awareness and engagement through channels like YouTube can still
Think about the last time you purchased a considered product. You probably did some initial research to figure out what options were available, and then