We are thrilled to announce our new e-book, The Ultimate Guide to LinkedIn Advertising, is now available to download! LinkedIn is one of the most effective platforms for reaching key decision makers in every industry, and Metric Theory wants to equip you with all the tools to cultivate high performing campaigns.

We’ve been introducing LinkedIn Advertising to clients for years, and to us, it’s an essential for performance marketing. With impressive audience data and ad products that perform, LinkedIn Ads can get your business in front of the right people at the right time. And, their exclusive personalization and targeting options allow you to maximize impact at every point of the customer journey. Now, our LinkedIn experts have compiled all their insider knowledge, best practices, insights, and strategies to share with you.

The 25-page Ultimate Guide to LinkedIn Advertising is the most comprehensive resource on LinkedIn strategy out there. Consider it your companion, taking you step-by-step from targeting for your first campaign to evaluating performance, and everything in between. Whether you’re new to LinkedIn Ads or want to add to your LinkedIn repertoire, our guide will offer the most relevant tips for you to stay ahead. Here’s a sneak peek at just a few highlights from the e-book:

  • 152 individual tips on launching and managing LinkedIn campaigns
  • How you should target your first campaigns
  • Simple guidelines on every ad format
  • Ad design and testing tips to get your ads to perform
  • Using LinkedIn Ads for account-based marketing
  • What performance metrics to care about
  • How to avoid common mistakes that will save you time and money
  • Eight bonus insider tips from our experts on LinkedIn Ads

You’re one step closer to becoming a master at LinkedIn Advertising. Download it today, share with other marketers, and start reaping the benefits of this one-of-a-kind ad network!

Ultimate Guide to LinkedIn Advertising