August 22, 2019
Grow Amazon Sales by Understanding Cross-Channel Amazon Attribution
As usual, Amazon is rocking the boat! Over the last week, there have been two core developments you should be following in ecommerce. We’ll give you the quick version as the Digiday article linked here (paywall) provides more of the details. If you are directly impacted by these Amazon changes, reach out if you need help.
Certainly with moves like these, and the looming changeover to the long-rumored Amazon One Vendor system, the ecommerce world will need to stay on its toes in the coming months.