In many ways, marketing has always been about branding. But the ascendancy of digital and the data it produces has created for many brands a
In January, we predicted what we expect for 2021, and it is already shaping up to be a year of great change for digital advertising.
Mobile traffic is always an important part of the holiday strategy. In fact, Salesforce reported 55% of Cyber Week sales came from mobile devices in
In 2015, Google launched a new app advertising campaign type called Universal App Campaigns (UAC). In 2017, UAC campaigns replaced Google’s now-deprecated app install and
Since the introduction of smart phones, mobile apps have played a larger and larger part in our everyday lives. For context, in July 2008, the
Speeding up mobile pages is a hot topic for all advertisers, especially since fast site speeds are crucial to a robust mobile advertising strategy. According
It is no secret in today’s digital age how important mobile site speed is to digital advertising. According to Google, 53% of customers will abandon
Mobile is playing an increasingly important role in every step of the customer journey. Having a mobile presence is vital for increasing brand awareness (according
It’s pretty common knowledge that advertising on Bing is a no-brainer. After all, Bing owns approximately 30% of the U.S. search engine market, and advertising
