If you’re not seeing success with your existing B2B demand gen efforts, you may actually be targeting your audience too broadly and going about performance
As the old adage goes, “You can lead a horse to water, but you can’t make it drink.” In other words, you can give someone
An effective B2B lead generation program requires constant communication and collaboration between Sales and Marketing teams. Several B2B advertisers learned this lesson in 2020 –
Selecting targeting parameters in digital marketing is much like fishing. You cannot drop your line in the middle of the lake and expect to get
For traditional keyword-based targeting, showing up for a search query requires you to have existing keywords in your account that not only match all the
In Q2, LinkedIn announced update after update to targeting capabilities, additions to the platform that were long anticipated by marketers. By continuing to add new
ABM (short for account based marketing) was the buzzword of 2018, now it’s an integral part of most B2B strategy, especially when the target market
When you begin creating a solidified B2B digital marketing plan, most of the time you will hear, “New leads! New leads! We need new leads!”
If you manage a Google Ads account, you’ve probably heard of Google’s latest and greatest lead driving feature, the Lead Form Extension beta. If you
(Editor’s Note: This post is part of an occasional Just For Fun series where we look for ways that digital marketing resembles or intersects with
