Derek Gerberich

Associate Director, Account Services

Derek has a Master’s in statistics, and brings a heavy data analytics background to paid search. This resident MT Denver ping-pong champion can usually be found outside running or inside cheering on his beloved Dallas Cowboys and Penn State Nittany Lions.

Recent Articles by Derek Gerberich

The Increasingly Blurred Lines Between B2B and Ecommerce PPC Optimization

5 Customer Match No-Brainers for Google AdWords

Holiday Marketing Strategy: Why You Should Increase Investment Before Thanksgiving

Why You Shouldn’t Pause Your “Bad” PPC Ad Groups

Google Features Metric Theory’s Work With Call Extensions

Is Your PPC Missing Window-Shoppers? The Case for Increasing Bids Before Thanksgiving

Days of Our Lifetime (Value) Part 3: A Lifetime Value Case Study

Days of Our Lifetime (Value) Part 2: How to Calculate Lifetime Value

Days of Our Lifetime (Value) – Part 1: Why You Should Use Lifetime Value

Top 10 Funniest Converting Google Searches – No Joke!

5 Questions to Help College Grads Get An Awesome Job