Megan Beatty

Director, Account Services

As a Director of Account Services, Megan manages some of Metric Theory’s largest advertisers and is an evangelist of robust, full-funnel digital marketing strategies. She actively manages both Search & Social accounts, and is laser-focused on driving success for her clients across all touchpoints of the customer journey. Megan also leads MT’s nonprofit partnership program, MT Gives, and is passionate about seeing digital marketing expertise be used to drive positive societal and environmental change. Megan holds a mathematics degree from Biola University, which laid the groundwork for her analytical approach to problem-solving. Outside of the office, you can find Megan snowboarding in the winter, taking weekend beach trips in the summer, and maxing out the book limit on her library card regardless of the season.

Recent Articles by Megan Beatty

What is “Doing The Work,” and Why We Encourage it at Metric Theory

Prepare for the Q4 Holiday Season: Paid Social Tests to Consider

Quick Creative Wins (Without a Ton of Creative Resources)

How Facebook’s Upcoming Privacy Changes Will Impact Advertisers

7 Questions to Ask When Budgeting for Digital Media in Q4

4 Ways to Gain Audience Insights for Facebook Ads, Google Ads, & More

Google Marketing Next 2017 Recap: What You Need to Know for PPC Improvement in 2017

SEMPO’s Annual State of Search: Scaling Mobile PPC & Social

Google Dynamic Search Ad Changes | Metric Theory Blog

5 Next-Level PPC Excel Formulas and Tricks

How to Drive Direct Conversions on the GDN

Google Livestream Recap: New AdWords Features for 2016

How PPC Can Help Identify Your Target Market

5 Next-Level Skills PPC Account Managers Must Master