Alyssa Codd

Director, Learning & Development

As Director of Learning & Development, Alyssa develops trainings and resources for all Metric Theory employees, as well as helps her colleagues with video strategy and optimization as MT’s Video Specialist. When not at work, she enjoys country two-step dancing and spending time in the Colorado outdoors.

Recent Articles by Alyssa Codd

Build an Effective YouTube Ad Strategy this Holiday Season

5 Best Practices for YouTube Video Ads

New E-Book: A Performance Marketer’s Guide to YouTube Ads

The Importance of Video Creative in Your Paid Media Strategy

Tips for Engaging Live Trainings (In-Person or Remote)

Five Ways to Do Incrementality Testing with Digital Ads

Drive Higher Engagement Rates On YouTube With TrueView Video Discovery Ads

Boost Your Ecommerce Marketing With YouTube Ads

3 Advanced YouTube Strategies to Grow Conversions

New Google Products Make It Easier than Ever to Drive Direct Revenue from YouTube

Why You Should Shift Branding Budget to Your Digital Agency

Drive Direct Conversions with YouTube Remarketing

Advanced YouTube Optimization & Goal Setting

4 Reasons B2B Advertisers Should Reconsider Bing

Top 5 Tips for Setting up YouTube Ad Campaigns

Google Trends for PPC: Holiday Research & Beyond