Alyssa Codd

Associate Director, Search & Video

As Associate Director of Search & Video, Alyssa helps her colleagues with video strategy and optimization and develops trainings and resources for all Metric Theory employees. When not at work, she enjoys country two-step dancing and spending time in the Colorado outdoors.

Recent Articles by Alyssa Codd

Five Ways to Do Incrementality Testing with Digital Ads

Drive Higher Engagement Rates On YouTube With TrueView Video Discovery Ads

Boost Your Ecommerce Marketing With YouTube Ads

3 Advanced YouTube Strategies to Grow Conversions

New Google Products Make It Easier than Ever to Drive Direct Revenue from YouTube

Why You Should Shift Branding Budget to Your Digital Agency

5 Best Practices for YouTube Video Ads | YouTube Advertising

Build an Effective YouTube Ad Strategy this Holiday Season

Drive Direct Conversions with YouTube Remarketing

Advanced YouTube Optimization & Goal Setting

4 Reasons B2B Advertisers Should Reconsider Bing

Top 5 Tips for Setting up YouTube Ad Campaigns

Google Trends for PPC: Holiday Research & Beyond