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Alyssa Codd

Director, Learning & Development

As Director of Learning & Development, Alyssa develops trainings and resources for all Metric Theory employees, as well as helps her colleagues with video strategy and optimization as MT’s Video Specialist. When not at work, she enjoys country two-step dancing and spending time in the Colorado outdoors.

Recent Articles by Alyssa Codd

By: Alyssa Codd | September 20, 2021

YouTube Video Action Campaigns: What to Know About the Transition
By: Alyssa Codd | August 12, 2021

YouTube & Display Campaigns Now Included in Google Ads Attribution Models
By: Alyssa Codd | October 12, 2020

Build an Effective YouTube Ad Strategy this Holiday Season
By: Alyssa Codd | July 24, 2020

5 Best Practices for YouTube Video Ads
By: Alyssa Codd | June 11, 2020

New E-Book: A Performance Marketer’s Guide to YouTube Ads
By: Alyssa Codd | April 30, 2020

The Importance of Video Creative in Your Paid Media Strategy
By: Alyssa Codd | April 24, 2020

Tips for Engaging Live Trainings (In-Person or Remote)
By: Alyssa Codd | February 21, 2020

Five Ways to Do Incrementality Testing with Digital Ads
By: Alyssa Codd | January 7, 2020

Drive Higher Engagement Rates On YouTube With TrueView Video Discovery Ads
By: Alyssa Codd | June 4, 2019

Boost Your Ecommerce Marketing With YouTube Ads
By: Alyssa Codd | March 21, 2019

3 Advanced YouTube Strategies to Grow Conversions
By: Alyssa Codd | May 17, 2018

New Google Products Make It Easier than Ever to Drive Direct Revenue from YouTube
By: Alyssa Codd | December 14, 2017

Why You Should Shift Branding Budget to Your Digital Agency
By: Alyssa Codd | September 8, 2016

Drive Direct Conversions with YouTube Remarketing
By: Alyssa Codd | April 5, 2016

Advanced YouTube Optimization & Goal Setting
By: Alyssa Codd | November 19, 2015

4 Reasons B2B Advertisers Should Reconsider Bing
By: Alyssa Codd | April 13, 2015

Top 5 Tips for Setting up YouTube Ad Campaigns
By: Alyssa Codd | September 26, 2014

Google Trends for PPC: Holiday Research & Beyond
By: Alyssa Codd | September 20, 2021

YouTube Video Action Campaigns: What to Know About the Transition
By: Alyssa Codd | August 12, 2021

YouTube & Display Campaigns Now Included in Google Ads Attribution Models
By: Alyssa Codd | October 12, 2020

Build an Effective YouTube Ad Strategy this Holiday Season
By: Alyssa Codd | July 24, 2020

5 Best Practices for YouTube Video Ads
By: Alyssa Codd | June 11, 2020

New E-Book: A Performance Marketer’s Guide to YouTube Ads
By: Alyssa Codd | April 30, 2020

The Importance of Video Creative in Your Paid Media Strategy
By: Alyssa Codd | April 24, 2020

Tips for Engaging Live Trainings (In-Person or Remote)
By: Alyssa Codd | February 21, 2020

Five Ways to Do Incrementality Testing with Digital Ads
By: Alyssa Codd | January 7, 2020

Drive Higher Engagement Rates On YouTube With TrueView Video Discovery Ads
By: Alyssa Codd | June 4, 2019

Boost Your Ecommerce Marketing With YouTube Ads
By: Alyssa Codd | March 21, 2019

3 Advanced YouTube Strategies to Grow Conversions
By: Alyssa Codd | May 17, 2018

New Google Products Make It Easier than Ever to Drive Direct Revenue from YouTube
By: Alyssa Codd | December 14, 2017

Why You Should Shift Branding Budget to Your Digital Agency
By: Alyssa Codd | September 8, 2016

Drive Direct Conversions with YouTube Remarketing
By: Alyssa Codd | April 5, 2016

Advanced YouTube Optimization & Goal Setting
By: Alyssa Codd | November 19, 2015

4 Reasons B2B Advertisers Should Reconsider Bing
By: Alyssa Codd | April 13, 2015

Top 5 Tips for Setting up YouTube Ad Campaigns
By: Alyssa Codd | September 26, 2014

Google Trends for PPC: Holiday Research & Beyond