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Alyssa Codd

Associate Director, Search & Video

As Associate Director of Search & Video, Alyssa helps her colleagues with video strategy and optimization and develops trainings and resources for all Metric Theory employees. When not at work, she enjoys country two-step dancing and spending time in the Colorado outdoors.

Recent Articles by Alyssa Codd

By: Alyssa Codd | June 11, 2020

New E-Book: A Performance Marketer’s Guide to YouTube Ads
By: Alyssa Codd | April 30, 2020

The Importance of Video Creative in Your Paid Media Strategy
By: Alyssa Codd | April 24, 2020

Tips for Engaging Live Trainings (In-Person or Remote)
By: Alyssa Codd | February 21, 2020

Five Ways to Do Incrementality Testing with Digital Ads
By: Alyssa Codd | January 7, 2020

Drive Higher Engagement Rates On YouTube With TrueView Video Discovery Ads
By: Alyssa Codd | June 4, 2019

Boost Your Ecommerce Marketing With YouTube Ads
By: Alyssa Codd | March 21, 2019

3 Advanced YouTube Strategies to Grow Conversions
By: Alyssa Codd | May 17, 2018

New Google Products Make It Easier than Ever to Drive Direct Revenue from YouTube
By: Alyssa Codd | December 14, 2017

Why You Should Shift Branding Budget to Your Digital Agency
By: Alyssa Codd | June 13, 2017

5 Best Practices for YouTube Video Ads | YouTube Advertising
By: Alyssa Codd | September 22, 2016

Build an Effective YouTube Ad Strategy this Holiday Season
By: Alyssa Codd | September 8, 2016

Drive Direct Conversions with YouTube Remarketing
By: Alyssa Codd | April 5, 2016

Advanced YouTube Optimization & Goal Setting
By: Alyssa Codd | November 19, 2015

4 Reasons B2B Advertisers Should Reconsider Bing
By: Alyssa Codd | April 13, 2015

Top 5 Tips for Setting up YouTube Ad Campaigns
By: Alyssa Codd | September 26, 2014

Google Trends for PPC: Holiday Research & Beyond
By: Alyssa Codd | June 11, 2020

New E-Book: A Performance Marketer’s Guide to YouTube Ads
By: Alyssa Codd | April 30, 2020

The Importance of Video Creative in Your Paid Media Strategy
By: Alyssa Codd | April 24, 2020

Tips for Engaging Live Trainings (In-Person or Remote)
By: Alyssa Codd | February 21, 2020

Five Ways to Do Incrementality Testing with Digital Ads
By: Alyssa Codd | January 7, 2020

Drive Higher Engagement Rates On YouTube With TrueView Video Discovery Ads
By: Alyssa Codd | June 4, 2019

Boost Your Ecommerce Marketing With YouTube Ads
By: Alyssa Codd | March 21, 2019

3 Advanced YouTube Strategies to Grow Conversions
By: Alyssa Codd | May 17, 2018

New Google Products Make It Easier than Ever to Drive Direct Revenue from YouTube
By: Alyssa Codd | December 14, 2017

Why You Should Shift Branding Budget to Your Digital Agency
By: Alyssa Codd | June 13, 2017

5 Best Practices for YouTube Video Ads | YouTube Advertising
By: Alyssa Codd | September 22, 2016

Build an Effective YouTube Ad Strategy this Holiday Season
By: Alyssa Codd | September 8, 2016

Drive Direct Conversions with YouTube Remarketing
By: Alyssa Codd | April 5, 2016

Advanced YouTube Optimization & Goal Setting
By: Alyssa Codd | November 19, 2015

4 Reasons B2B Advertisers Should Reconsider Bing
By: Alyssa Codd | April 13, 2015

Top 5 Tips for Setting up YouTube Ad Campaigns
By: Alyssa Codd | September 26, 2014

Google Trends for PPC: Holiday Research & Beyond