Alyssa Codd

Associate Director, Search & Video

As Associate Director of Search & Video, Alyssa helps her colleagues with video strategy and optimization and develops trainings and resources for all Metric Theory employees. When not at work, she enjoys country two-step dancing and spending time in the Colorado outdoors.

Recent Articles by Alyssa Codd

New E-Book: A Performance Marketer’s Guide to YouTube Ads

The Importance of Video Creative in Your Paid Media Strategy

Tips for Engaging Live Trainings (In-Person or Remote)

Five Ways to Do Incrementality Testing with Digital Ads

Drive Higher Engagement Rates On YouTube With TrueView Video Discovery Ads

Boost Your Ecommerce Marketing With YouTube Ads

3 Advanced YouTube Strategies to Grow Conversions

New Google Products Make It Easier than Ever to Drive Direct Revenue from YouTube

Why You Should Shift Branding Budget to Your Digital Agency

5 Best Practices for YouTube Video Ads | YouTube Advertising

Build an Effective YouTube Ad Strategy this Holiday Season

Drive Direct Conversions with YouTube Remarketing

Advanced YouTube Optimization & Goal Setting

4 Reasons B2B Advertisers Should Reconsider Bing

Top 5 Tips for Setting up YouTube Ad Campaigns

Google Trends for PPC: Holiday Research & Beyond