October 30, 2018
PPC Audience Strategies for Holiday Success
As a Senior Manager, Evan leads a team of SEM account managers and manages several enterprise accounts. As Metric Theory’s Content Specialist, Evan also oversees Metric Theory’s blog, where he writes about bidding strategy and custom optimization metrics for lead-gen advertisers. Prior to joining MT, Evan worked in international non-profit management. Outside of work, he enjoys rock climbing, backpacking and ultramarathon running.