Evan Sparling

Senior Manager, Account Services

As a Senior Manager, Evan leads a team of SEM account managers and manages several enterprise accounts. As Metric Theory’s Content Specialist, Evan also oversees Metric Theory’s blog, where he writes about bidding strategy and custom optimization metrics for lead-gen advertisers. Prior to joining MT, Evan worked in international non-profit management. Outside of work, he enjoys rock climbing, backpacking and ultramarathon running.

Recent Articles by Evan Sparling

PPC Audience Strategies for Holiday Success

Tips For Avoiding Unwanted Traffic on the Google Display Network

5 Ecommerce Must-Haves For Competing Against Amazon

2017 In Review: Our Top Digital Marketing Posts in 2017

2017 Holiday Wishlist: 9 Products & Features that Will Make Marketing Better in 2018

8 Digital Marketing Features We Couldn’t Live Without in 2017

Are Expanded Text Ads Negatively Impacting Your Performance?

What You Should Know About Google AdWords Price Extensions

Optimize Your AdWords Search Targeting Using Audience Data

Our 8 Favorite Metric Theory Blog Posts of 2016

Digital Marketing Holiday Wish List: 9 Tools & Features We Really Want in 2017

Google AdWords Demographic Targeting | PPC Strategy

9 PPC Features We Couldn’t Live Without in 2016

Closing the PPC Loop: Tracking Leads to Sales

When You Should Abandon Average Position 1

Advanced PPC Targeting for B2B Advertisers

Why Advertisers Should Stop Focusing on These PPC Metrics

2016 Marketing Wish List: 7 Tools We Really Want

7 SEM Tools We’re Thankful For (And You Should Use)

3 PPC Terrors for Halloween (and How to Avoid Them)

Metric Theory Saddles Up to Fight MS

Driving More Customers With Demand Capture and Generation

Negative Keyword Match Types – When to Use Broad Match

PPC Audience Strategies for Holiday Success

Tips For Avoiding Unwanted Traffic on the Google Display Network

5 Ecommerce Must-Haves For Competing Against Amazon

2017 In Review: Our Top Digital Marketing Posts in 2017

2017 Holiday Wishlist: 9 Products & Features that Will Make Marketing Better in 2018

8 Digital Marketing Features We Couldn’t Live Without in 2017

Are Expanded Text Ads Negatively Impacting Your Performance?

What You Should Know About Google AdWords Price Extensions

Optimize Your AdWords Search Targeting Using Audience Data

Our 8 Favorite Metric Theory Blog Posts of 2016

Digital Marketing Holiday Wish List: 9 Tools & Features We Really Want in 2017

Google AdWords Demographic Targeting | PPC Strategy

9 PPC Features We Couldn’t Live Without in 2016

Closing the PPC Loop: Tracking Leads to Sales

When You Should Abandon Average Position 1

Advanced PPC Targeting for B2B Advertisers

Why Advertisers Should Stop Focusing on These PPC Metrics

2016 Marketing Wish List: 7 Tools We Really Want

7 SEM Tools We’re Thankful For (And You Should Use)

3 PPC Terrors for Halloween (and How to Avoid Them)

Metric Theory Saddles Up to Fight MS

Driving More Customers With Demand Capture and Generation

Negative Keyword Match Types – When to Use Broad Match