November 15, 2019
Incrementality Testing: What You Should Know About This New Marketing Tactic
Evan is an Associate Director, Account Services based in Salt Lake City, UT, where is he building Metric Theory’s newest office in the Beehive State.
Evan has 4+ years experience in digital marketing, including leading an account services team in San Francisco that met internal quota 8 quarters in a row, growing Metric Theory’s content marketing program to drive 50% increases in site traffic, and overseeing digital strategy for several of Metric Theory’s largest lead-gen clients. Prior to joining MT, Evan worked in international non-profit management for 5 years. Outside of work, he enjoys rock climbing, skiing and ultramarathon running.