About Andrew Cooper

Andrew is an Account Manager at Metric Theory. He manages both B2B and ecommerce clients with a focus on shopping campaign and shopping feed management. Outside of work Andrew loves to explore the great outdoors and spend time with his dog and new kitten.

Optimize Your Google Shopping Campaigns With This Hidden Report

By |July 18th, 2017|Shopping Campaigns|1 Comment

Have you ever wondered if it's possible to link search queries to specific Google Shopping products? While the data is not easily found in the AdWords interface, you can follow these few easy steps to pull item ID data into your search query report.

Boost Revenue with Google Shopping Promotions

By |January 12th, 2017|Shopping Campaigns|0 Comments

As spend on Google Shopping continues to nearly double every year, you need to stand out to succeed. Google Shopping Promotions can help. Read how we used Merchant Center Promotions to nearly triple Google Shopping revenue.

Improve ROI by Targeting Top Terms on Google Shopping

By |August 4th, 2016|PPC Optimization, Shopping Campaigns|0 Comments

Google Shopping campaigns don't allow you to target specific keywords. But this easy hack allows you to narrow targeting for Shopping Campaigns top just top performing keyword categories, increasing revenue and ROI in the process.

Why Asking “Why?” Will Sharpen Your PPC Skills

By |February 23rd, 2016|PPC Client Communication|1 Comment

You should push yourself to ask “why?” every day. Even if you’re working on a task you’ve already done 100 times, asking why you are doing it now is just as important as executing properly. And if you’re learning a new skill, understanding why you need this skill is usually […]