About Katie Brady

Katie started as a PPC Analyst at Metric Theory in 2014 and has since risen up the ranks to Senior Manager. She spends the majority of her time optimizing her accounts and talking to her clients about her velociraptor lookalike dog. Katie has been using her Cognitive Science degree from UC Berkeley to brainstorm the best ways to engage and connect with searchers across all industries.

4 Apple Search Ads Optimizations to Drive More Mobile App Downloads

By |June 15th, 2017|Mobile Advertising|0 Comments

Apple Search Ads have already proven that they can drive quality leads at a similar CPA to non-brand search. If you Apple Search Ads campaigns are struggling, then try these four advanced strategies to drive more installs, improve your CPI, and take your Apple Search Ads to the next level.

What You Need to Know About Apple Search Ads

By |February 14th, 2017|Mobile Advertising|0 Comments

If you're looking to increase App installs, then Apple Search Ads, which launched in the App Store last October, is a must-try platform. We break down the advantages and challenges, as well as some top tips to achieve success from Apple Search Ads.

Why AdWords Broad Match is Back in Style

By |June 28th, 2016|PPC Optimization|0 Comments

Like high-waisted jeans, broad match keywords were very popular in the early 2000s, before eventually falling out of style. However, also like high-waisted jeans, broad match is making a comeback. When used in the right manner, broad match keywords can be an effective tool to pull out of your PPC […]

How Paid Search Can Drive More Mobile App Downloads

By |January 5th, 2016|PPC Optimization|1 Comment

Mobile has been the elephant in the room of the search marketing world in recent years, with advertisers fretting about Mobilegeddon, mobile optimizations, and the growth of mobile as a channel for content engagement and eCommerce purchases. But amid the fanfare about mobile’s growth, the PPC press has largely ignored […]

Optimizing Google Shopping with Campaign Priority Settings

By |April 28th, 2015|PPC Optimization|0 Comments

Recently, Google rolled out the new form of Product Listing Ads (PLA) called Google Shopping. Aside from other impactful additions during the Shopping roll-out (i.e. Benchmark KPIs!), priority settings are a new and exciting area for performance and organizational optimizations in Shopping campaigns. These new priority settings allow you to […]

Limitations of Automatic CPC Bidding

By |April 9th, 2015|PPC Optimization|0 Comments

When creating a B2B PPC account for the first time, one might be drawn to the idea of putting all the work on Google’s plate. The allure of spending less time managing the account along with Google’s language promoting their automatic bidding tools can make you question the need for […]